The Ritzy is a cinema in Brixton, London, England. It is a Grade II listed building. It is managed by Picturehouse Cinemas, who were bought by Cineworld in 2012. The cinema opened on 11 March 1911 as "the Electric Pavilion". It was built by E.C. Homer and Lucas for Israel Davis, one of a noted family of cinema developers, and was one of England's earlies…The Ritzy is a cinema in Brixton, London, England. It is a Grade II listed building. It is managed by Picturehouse Cinemas, who were bought by Cineworld in 2012. The cinema opened on 11 March 1911 as "the Electric Pavilion". It was built by E.C. Homer and Lucas for Israel Davis, one of a noted family of cinema developers, and was one of England's earliest purpose-built cinemas, seating over 750 seats in the single auditorium. Like many cinemas of the period, it was fitted with an organ. It was seen as a 'scruffy relation' to the nearby Palladium, and was known as the 'flea pit'. Sound films began showing in 1929.