After spending the past eight seasons at ESPN, the American broadcasting rights to Formula One are set to swap to Apple ... reporting that ESPN is not likely to match the bid for the racing series - with Apple's pricetag nearly double the $85million ...
The iPhone-maker is poised to win the rights as the leading bidder, the report said, as Walt Disney's ESPN, which currently holds the rights, will not try to match or beat it. Apple declined a Reuters request for comment,
The first Formula 1 race since Apple’s $300 million racing movie opened put up big numbers for ESPN, but a bold bid by one of the tech giant’s longest-tenured executives may leave any future F1 ratings conversations in the dust.
Rumors about Apple eyeing Formula 1 streaming rights aren’t new. But after the successful $300 million box office take for its latest F1 movie starring Brad Pitt, it seems Cupertino really wants ...