Ice Cube's 3-on-3 basketball league has announced a partnership with the newly launched VICE Sports when the new season ...

The Big 3, a three-on-three basketball league co-founded by rapper Ice Cube, will play games at Heritage Bank Center in ...

The BIG3 basketball league, founded by Ice Cube, kicks off its 2025 season on July 20 at Little Caesars Arena in Detroit. The ...

The BIG3 announced a partnership with an iconic sports apparel brand, Starter. The Ice Cube-helmed 3-on-3 basketball league ...

Amplifiers coach George Gervin talks with us about the upcoming league and the excitement of having three-on-three basketball ...

Ex-Laker Dwight Howard signs with the L.A. Riot, part of Ice Cube’s BIG3 three-on-three league. Howard will be inducted into ...

And Vice Sports announced another live games deal Tuesday, adding 14 games from the BIG3 three-on-three men’s basketball league founded by Ice Cube and Jeff Kwatinetz. The move here comes ...

"We are so pleased to welcome VICE Sports to the BIG3 media lineup," said BIG3 President Jeff Kwatinetz. "We know that our content is completely unique in the summer sports marketplace and are ...

Per NBA insider Chris Haynes, Walker has reached agreement to join the three-on-three league for the 2025 season. Walker, a ...

Retro athletic-wear label Starter signed a deal with the Big3 to produce on-court uniforms, sideline gear, warmups and fan ...

LOS ANGELES, April 29, 2025 /PRNewswire/ -- Today, the BIG3 announced that VICE Sports, the recently launched sports vertical from VICE Media, has joined the league as a new media partner and will ...