A tech company whose boss was filmed hugging a colleague at a Coldplay concert has said a purported statement from him expressing remorse is fake.

The cringeworthy clip took off online Thursday, with hundreds cracking jokes about the awkward situation and speculating that the two were cheating on their spouses.

A tech entrepreneur has found himself in the limelight, apparently unintended, after appearing on a stadium jumbotron embracing a woman who is not his wife. Footage rocketing across social media Thursday appears to show Astronomer CEO Andy Byron in a romantic clutch with his company's chief people officer,

The Jumbotron captured footage of Astronomer CEO Andy Byron with his arms wrapped around coworker Kristin Cabot.

Internet users reacted to the viral video by posting an array of memes, jokes — and outright misinformation.