After years of being asked how it would respond to the streaming explosion, ESPN is finally unveiling a new direct-to-consumer app designed to offer its clearest answer yet to that existential question.

Consumer TV advertising for Disney bundles already has many variations, including one packaging Disney+ and Hulu with WBD's HBO Max.

Major League Baseball is in advanced talks to sell new TV-rights deals to NBCU, Netflix and Walt Disney's ESPN

Major League Baseball and ESPN have a framework agreement that would give the network the exclusive rights to sell all out-of-market regular-season games digitally and in-market games for five clubs over the next three years, sources briefed on the discussions told The Athletic.

The media giants face the difficult task of winning over roughly 65 million “cord never” households while avoiding linear TV cord-cutting.

Bob Iger, Disney CEO, and Jimmy Pitaro, ESPN chairman, join CNBC's 'Squawk on the Street' to discuss ESPN's new direct-to-consumer platform, how the success of the app will be measured, and much more.

The launch of the ESPN DTC platform and new app is one of the seminal moments in the history of the WorldWide Leader in Sports. But ESPN president Jimmy Pitaro wants to make it clear that there is more to come than what is available at launch.

My colleague Andrew Marchand has the must-read story of how ESPN got to this company-defining moment, under its chairman Jimmy Pitaro, who has spent north of $80 billion on live-sports rights during his tenure to keep fans tuned in to ESPN and to stave off the Thanos-like inevitability of YouTube and Netflix consumption.