The puff officially sold at auction on Sunday for its resemblance to the character Charizard now nicknamed, “Cheetozard.”

We wouldn’t have gone a dime over five dollars, personally, but someone out there—presumably a diehard Pokémon fan with outrageously deep pockets —just dropped $87,840 on a Cheeto that achieved viral fame thanks to being shaped like a Charizad.

The relic is a three-inch Flamin’ Hot Cheeto that is shaped similarly to a Charizard, one of the original and most popular of the Pokémon franchise.

The viral Hot Cheeto shaped like Charizard has finally sold for $72,000. Its original bidding began at a modest $250 before quickly jumping into the thousands. For one reason or another, it didn't manage to top the near $100,