Rare Beauty’s first-ever collab brings bold, flavorful shades to your makeup routine, blending high-pigment blush and lip gloss inspired by the iconic seasoning.

Retailing for $75 at Sephora, the Selena Gomez-backed brand launched Rare Eau de Parfum, a dreamy vanilla and caramel ...

Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

The Hustle Welcome to Byrdie's series, The Hustle. We're profiling diverse, interesting women and woman-aligned folks in the beauty and wellness industries who are usually behind the scenes. From the ...

Selena Gomez takes us behind the scenes of Rare Eau de Parfum, breaks down her beauty routine and shares her idea of a perfect day.

Could ColourPop have cracked the code for the perfect Rare Beauty dupe? Watch as I put their newest products to the test to ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch Liquid Blush and Tinted Lip Oils. With Rare Eau de Parfum, Selena Gomez’s ...

Selena Gomez and Becky G attend a Rare Beauty launch party in Los Angeles, plus Justin and Hailey Bieber, Doechii and more.

Selena Gomez brought back full frontal bangs on August 18 while posing in a Rare hoodie and distressed blue jeans. The Rare ...