Instagram will now let you upload Reels that are up to 3 minutes long, doubling the 90-second limit the platform had in place before, Instagram boss Adam Mosseri announced today. He credits today’s change to users’ feedback saying that the 90 seconds “is just too short.

Instagram is rolling out a bunch of changes this weekend that will conveniently make it look a lot more like TikTok, which could go dark in the US on Sunday now that the Supreme Court has ruled in favor of the law banning the app if parent company ByteDance doesn’t sell it.

Instagram announced a timely update to its video feature Reels this morning, alongside the news that the Supreme Court upheld the law that will ban TikTok

Instagram is bringing back one of its more chaotic features, now reworked for the short-form video era. A new tab in the Reels feed will serve up videos that a user’s friends have liked or added commentary to,

With TikTok on track to be banned from U.S. app stores starting on Sunday, Instagram is adding new features to Reels, its video-based

These new Reels features are rolling out in the US first, with plans to expand to other regions in the future. With TikTok's potential exit, Instagram is strategically positioning itself to capture the attention of displaced users seeking similar content-sharing platforms.

The updates come just as TikTok, one of Instagram’s biggest competitors in the short-form video space, faces a ban in the U.S. following a Supreme Court ruling.

This will be different from your friends tab on Reels, which shows you all the videos made and posted by the accounts you follow. This is more reminiscent of the TikTok algorithm,

Instagram is rolling out a new feature that will show your liked Reels to mutuals in a dedicated tab. It takes away the intimacy and safe haven of likes.