Strauss Zelnick recently commented on the use of AI and its potential to upset the video game industry as a whole. Here's ...

In Brief Strauss Zelnick, CEO of Take-Two Interactive, emphasizes that AI cannot replace human creativity in making original ...

Strauss Zelnick said AI models lack creativity and would be "very, very bad" at anything not attached to "backward-looking" ...

Could GTA 6 use AI? It's unlikely generative tools could do as good a job as Rockstar, according to Take-Two's Strauss ...

Take-Two CEO Strauss Zelnick has shared his, potentially surprising, perspective of AI usage in the games industry.

Strauss Zelnick doesn't want to tear down AI entirely, but doesn't think the technology is helpful in game production right ...

Take-Two CEO Strauss Zelnick has shared his belief that AI's usefulness in game development remains 'limited' due to its ...

Take-Two CEO Strauss Zelnick says that generative AI tools lack the creativity to build GTA 6 or a potential sequel to the ...

Take-Two Interactive boss Strauss Zelnick has returned to the subject of AI, this time suggesting the controversial ...

Speaking at CNBC’s Technology Executive Council Summit in New York on October 28, Strauss Zelnick dismissed concerns that ...

Take-Two CEO Strauss Zelnick has commented on the involvement of AI with the development of future Grand Theft Auto titles, ...

Take-Two boss Strauss Zelnick has discussed the 'limited' use of AI, saying it can only create 'very derivative' games.