In the third quarter of Super Bowl XVIII, Apple ran a commercial that changed the Super Bowl and Apple forever. But it almost never aired. Featuring original interviews with Apple co-founder Steve ...

January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” commercial debuts as a trailer in movie theaters. To hype its revolutionary new Macintosh computer, ...

Forbes contributors publish independent expert analyses and insights. I write about branding & the power ideas have to transform. Jan 30, 2014, 08:50am EST Jan 30, 2014, 11:04am EST This article is ...

The most famous – and arguably the best – Super Bowl ad in history, the Apple “1984” ad, was nearly killed by the company for whom it was made. The 60-second ad, which announced the arrival of the ...

Add Yahoo as a preferred source to see more of our stories on Google. Super Bowl LI and those much-anticipated Super Bowl ads are just a few days away, but people still talk about the ad that many ...

Apple CEO Tim Cook is expected to announce the company's newest products in a special event Tuesday afternoon, including the iPhone 11. It'll be the latest in a long line of popular gadgets, most of ...

The year is 1984. It's Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it's not the Los Angeles Raiders. It's the most important Super Bowl ...

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Matevz Klanjsek, co-founder and chief product officer at Celtra. Ridley ...

There are many different levels of Apple zealotry. There is the Apple zealot who merely defends his/her choice of computer and operating system w ith a vengeance. Then there is the Apple zealot who ...

Last week, Apple TV+ spent $13 million on TV ads, but it's selling its famous '1984' ad as our new reality. A bunch of interchangeable drones sit, slack-jawed, while a domineering, bespectacled ...

January 20, 1985: Attempting to build on the triumph of the previous year’s “1984” Macintosh commercial, Apple deploys another dystopian Super Bowl commercial. The new Apple ad, titled “Lemmings,” ...