BIA’s updated forecast says political spending and mobile are pushing 2026 U.S. local ad revenue higher, while 2027 looks essentially flat as election spending drops off. The post BIA Sees Political ...

For 2027, it projects total local ad revenue of $186.5 billion, essentially flat versus 2026 despite a massive reduction in political spending ...

While watching the Republican convention in Dallas, don’t be surprised if you see political advertising during commercial ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

Spanish-language media giant TelevisaUnivision reported a 2 percent U.S. revenue fall to $1.3 billion in the fourth quarter of 2025 as an 11 percent U.S. advertising revenue drop to $423.2 million ...

Gray Media stands to benefit from a record $10.1B political advertising spend during the 2026 midterms. Political ad spending is a major, predictable catalyst for local broadcasters’ top-line growth, ...

BIA Advisory Services is raising its forecast for the 2026 U.S. local advertising market, citing stronger-than-expected ...