Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

After twenty-five years of pioneering the digital payment world, PayPal has unveiled a new brand identity in its boldest ...

The Olympic rings no longer guarantee marketing gold. As the torch passes from Paris 2024 to Los Angeles 2028, savvy brands ...

this new PARAMOUNT logo won’t stick around for long It does seem like Pentagram put a good bit of thought into this, coming ...

Nike's new CEO, Elliot Hill, admitted things "haven't been easy" for the brand in a message to staff. Hill, a Nike veteran, ...

Branding - This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing ...

The firm hired to create the new campaign worked with an Indigenous artist, creating what tourism officials said would communicate all that Arizona has to offer. John Pierce, ASU marketing professor, ...

Chicago-based Cook County Health has unveiled a new logo as part of a brand redesign.

Hamilton County said goodbye to their tried-and-true logo and revealed a new and cohesive design. In a press release, the ...

POCATELLO, Idaho (Pocatello City Press Release) – We are excited to announce the City of Pocatello’s new City logo and ...

The 'crazy' story behind Nike's iconic 'Swoosh' logo is making people relieved there's 'a happy ending'. There's no doubt ...

What if your Olympic poster was so controversial that countries labeled it "immoral" and some forbade it altogether in public ...