Advertising Standards Council of India (ASCI), the apex self-regulatory body of the Indian advertising industry, will introduce a new set of advertising guidelines for the educational sector. The new ...

At a time when ad agencies and brands have begun dabbling with AI, the Advertising Standards Council of India (ASCI) has proposed guidelines for responsible labelling of such synthetically-generated ...

The Advertising Standards Council of India (ASCI) – a self-regulatory body that addresses issues related to dishonest, misleading, indecent, offensive, harmful or unfair ads across various media – has ...

According to The Advertising Standards Council of India's (ASCI) annual complaints report, 92% of gaming ads failed to comply with its code of conduct. During fiscal year 2022-23, these ads failed to ...

The Advertising Standards Council of India (AscI) has introduced draft guidelines for labelling AI-generated content in advertising, aiming to protect consumers through a risk-based transparency ...

Mumbai: The 14 June deadline for the Advertising Standards Council of India (ASCI) code on influencer advertising to be implemented is just around the corner, even as we reach out to some of the ...