ASMR is moving from YouTube to the real world. Step inside Kas Wellness in Costa Mesa, a luxury boutique offering "brain ...

I am sitting at my desk in a nearly empty office on a December evening, feeling the sort of directionless melancholy that tends to take hold as the holiday season sets in, listening to a video of a ...

"ASMR videos were my one escape." Lola felt mostly drawn to what are referred to as "personal attention role plays," where an ASMRtist might pretend to give the viewer a haircut or an ear exam, or ...

The girl on screen runs her manicured nails over a shiny red lai see packet while whispering in hushed Cantonese. Her extra-sensitive microphone picks up every pop, tap and crackle from the paper ...