Selecting an ad management platform in today’s rapidly evolving video technology space is a complicated process. You may know that an ad server has traditionally had two primary functions: serving ad ...

Catering to media agencies, advertisers and agency trading desks, video ad technology company YuMe on Wednesday debuted a new buy-side video ad management system. Built on the company's ACE technology ...

Operative has launched a new slate of products built on a unified platform that it says will help media companies automate advertising and broadcast management workflows, connect systems more easily ...

Pushing forward in its drive to build a lucrative online-video advertising market, video ad server YuMe Networks Tuesday added a new wrinkle to its ad-management system that will help content ...

SAN FRANCISCO (Reuters) - Yahoo Inc on Sunday detailed plans for its forthcoming Web advertising management system that gives its ad sales-partners access to online ad space both on Yahoo and other ...