Add Yahoo as a preferred source to see more of our stories on Google. Stephan Schambach: Adidas has realized what NewStore was built on: the understanding that mobile has flipped retail on its head.

Adidas Football is bringing in the next phase of its history with an unorthodox approach: a new, exclusive application that allows users to customize their own cleats. The adidas GLITCH app, crafted ...

To launch its new Glitch Prep Pack football boot range, adidas turned a London takeaway into a Glitch pop-up, creating new Glitch-themed branding for everything from the menus to the food boxes to a ...

adidas Football has today revealed the latest skin for the GLITCH football boot with the introduction of the Initiator Pack. Available in Firm Ground, Soft Ground and Turf versions, Initiator is the ...

As new variations are introduced, the Adidas NMD_R1 Primeknit is still the cream of the crop. In early November, this pair in black and grey "Glitch Camo" will land in stores for $170. The model sits ...

Anyone who missed out on Adidas' previous "Glitch Camo" NMD styles should be happy to know that the brand will revisit the look on future releases. Leaking today is a new pair that uses the static ...

Instant gratification and invite-only exclusivity are just a couple of the highlights of the Adidas Glitch app. Here’s what the founder of NewStore (the platform that powers the app) said about its ...