One in five TV ads are funny, and Super Bowl ads are three times funnier than the rest. But none of this makes much difference in selling stuff, according to new research by syndicated ad-testing firm ...

Two Fridays ago, I posted the "World's Top 10 Sexy/Funny Beer Ads." Since many of you apparently enjoyed that, I thought I'd re-post some similar ads from the wild and woolly world of car advertising.

Did you hear the one about a funny ad winning at Cannes? Neither did we. In fact, during last week’s virtual Cannes Lions festival, only one obviously humorous ad took home a key prize. This was the ...

One of our columnists took a bit of a pot-shot at ‘cause’ marketing last week. In short, he asks that marketers seeking to stick out from the crowd rediscover their funny bones. Humor has always been ...

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we carry on the discussion and ask how creatives can make ads funny again. Humor ...

Humorous ads consistently resonate best with viewers, regardless of the state of economy or year, according to a report by Nielsen, which examined the advertising effectiveness of more than 4,000 ads ...