The ad for Apple's HomeView smart home device is stressing some people out. Ad pros say it has a bigger problem.

Apple's latest privacy crackdown is rattling the online ad industry. And it isn't backing down.

On 1997, Apple debuted its iconic "Think Different" ad. The powerful TV commercial became a milestone for Apple advertising.

As AI-generated ads multiply, Apple’s handmade campaigns show how the people behind the work can become part of the pitch.

Apple is responsible for some of the best ads of all time, with its dystopian '1984' ad often topping lists of the most iconic TV spots ever. But over the last year the company seems to have run into ...

A company that spends billions on AI just teased its event with a needle and thread. The reason is a lesson for your ...

Most big tech companies wouldn’t create an ad that features sewing. Apple is thinking different.

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Apple's new ad campaign for its Safari browser dramatically highlights privacy concerns with ...

For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had ...

Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...

Um… what the heck is going on with Apple’s advertising? Forget the problem with Apple selling ads, which is also a problem. Apple has a problem making ads ...