The definition of promotional advertising is marketing that gives customers incentives to buy. All advertising is about encouraging purchases, but promotional advertising urges people to do it now, ...

I am a big proponent of the psychology of advertising and how it could be used in developing successful marketing strategies. The main goal of an advertising campaign is to attract and draw in as much ...

Ever wonder if marketing vs advertising are one and the same? Spoiler alert: They’re not. Here’s why successful companies have strategic plans for both. So what’s what? By definition, marketing is the ...