Three prominent global ad agencies (Magna, Zenith and GroupM) recently issued their final forecast for the ad marketplace in 2021 and a look at 2022. Forecast were provided for both the U.S. and ...

Among top ad-supported premium streaming platforms from major TV network groups, Paramount+ had the highest advertising messages per show or per hour in 2021. According to MediaRadar, the Paramount ...

Prices for crypto ads on Telegram have outstripped those for other topics like investment and trading, according to one study. Cryptocurrency-themed advertising has been growing extremely popular on ...

While most people were hoping for a more normal 2021, this year proved in many ways to be as tumultuous and unusual as 2020. Advertising reflected this, too, as marketers attempted to offer an escape ...

Microsoft removed more than 3 billion ads in 2021. That is nearly double the number of bad ads Microsoft took down in 2020 (1.6 billion) and almost equal to the 3.1 billion ads Google blocked in 2020.

It’s no industry secret that when it comes to advertising fragrances, the rule book seems to be that there is no rule book. This is perhaps the sector where art and advertising intersect as brands ...

YouTube made more money from ads in 2021 than Sony did from PlayStation games. Alphabet recently reported its Q4 earnings, and one of the most surprising figures was YouTube ad revenue. According to ...

Fifty-seven percent of characters in advertisements across 2021 and 2022 were women, while 43% were men, according to the “Gender in Advertising 2023 Report” from CreativeX. In 2022, men were cast in ...

Google's 2021 Ads Safety Report details threats ranging from cloaking to abusive and inaccurate COVID-19 information. Google blocked or removed 3.4 billion ads in 2021, according to its annual Ads ...