It's been just over three years since the BMW Group announced it would be securing the rights to the Alpina brand. The BMW Alpina brand was made official at the start of 2026, and now we have our ...

Evan Williams is an automotive journalist and mechanical engineering technologist with more than a decade of experience in the industry. He has written for the Toronto Star and AutoTrader Canada and ...

Evan Williams is an automotive journalist and mechanical engineering technologist with more than a decade of experience in the industry. He has written for the Toronto Star and AutoTrader Canada and ...

Nobody knew exactly what to expect when the BMW Group assumed ownership of Alpina, but we now know when we’ll get our first clear glimpse of BMW Alpina’s future. On May 15, the Vision BMW Alpina will ...

Now, Alpina has left its mark on plenty of BMW models over the decades, and will continue to do so, but is the X6 on that ...

BMW has turned one of its most storied partners into a fully fledged marque, elevating Alpina from tuner-like collaborator to an ultra-low volume brand inside the Group. The move formalizes a ...

In case you haven’t noticed by now, there has been a visible gap in BMW Group’s brands portfolio that has been slowly shrinking in the last few years, albeit it’s still far from disappearing. Normally ...

It's been almost four years since BMW completed its purchase of Alpina, the legendary tuning house that has built BMW-based products for decades. The Alpina we knew before the merger has steadily ...

BMW has announced the first new standalone BMW Alpina model will be launched in 2027. Details of the car are largely under ...

Hell must be freezing because ALPINA is working on an electric car. That’s despite CEO Andreas Bovensiepen saying a few years ago there was “no demand yet for battery-electric models.” It’s unclear ...

There are top-trim vehicles that we here at AutoGuide believe are not in fact better than their more affordable siblings. The 2025 BMW Alpina XB7 is not one of them. Yet the Alpina treatment elevates ...

Coined in the 1970s, BMW has prided itself on creating "The Ultimate Driving Machine". Whether you personally agree with it or not, it goes without saying that BMW has created great cars. Still, what ...