Amazing how new city slogans are popping up everywhere, now that everyone’s making up more. The other day I was driving down the avenue when someone pulling very slowly out of a liquor store saw me ...

Perhaps the only thing more difficult than re-branding a community is selling that brand once you are finished. As you might have heard, we are now: “Columbus Georgia: We do amazing.” Yes, we do. Have ...

Outside Uganda’s international airport there is a massive billboard that reads: “Welcome to Uganda – the pearl of Africa”. I was wondering what this “pearl” was all about. Does it mean that none of ...

I must admit to thinking that the "Amazing Thailand" slogan was a bit over the top when it was first introduced by the tourism authorities about two decades ago. But over the years I have grown quite ...