You're not imagining things: It does take longer to watch a TV show on Prime Video these days. The ad load on Amazon's streaming service has essentially doubled in recent months, from two and a half ...

Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...

A judge has dismissed a proposed class-action lawsuit over ads on Amazon Prime Video. Subscribers claimed the move violated consumer protection laws and breached contracts. The court ruled Amazon’s ad ...

An ad in Poland for Amazon Prime Video and its video game adaptation "Fallout." Jakub Porzycki/NurPhoto via Getty Images Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

LOS ANGELES (AP) — LeBron James may be daydreaming about Prime Day deals in his new Amazon commercial, but there’s no fantasy when it comes to his real-life focus: getting his knee healthy in time for ...

Amazon will not have to face a lawsuit accusing it of misleading Prime subscribers by charging an additional fee to stream movies and TV shows without ads. U.S. District Judge Barbara Rothstein on ...