Forthcoming offerings from Pepsi and Coke illustrate the influence of modern soda and health concerns. Amazon revealed a “complete overhaul” of its demand-side platform after giving the ad tech ...

As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.

Precise LinkedIn targeting via job title, industry and more is coming to B2B marketers within Amazon DSP.

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

LinkedIn partners with Amazon DSP to bring B2B professional targeting to streaming TV ads using 1 billion+ member data.

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Touting a deal intended to break down content and commerce barriers, Walt Disney TV/video inventory will be directly available on the growing demand-side advertising platform Amazon DSP -- the ...

VP of global ad sales Alan Moss details how the marriage of live sports and new ad tech tools helps brands navigate media ...

Amazon's ad-sales boss, Alan Moss, believes his company will have a healthy upfront, even if some buyers and rivals sound a ...