General Mills' recent Amazon Live campaign tapped sports commentator and TV personality Erin Andrews and included a series of live shopping events and a coordinating custom landing page. (Image ...

Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with ...

Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers during the annual Consumer Electronics Show, which gets underway on Tuesday.