Forbes contributors publish independent expert analyses and insights. L.A.-based lead analyst at The Measure, covering the data behind sports media topics. The NBA’s new media rights deal with Amazon ...

IN SPORTS is pleased to announce a partnership with Amazon which will give Prime Video customers in Australia access to the ...

OKC Thunder fans now have one more way to watch Shai Gilgeous-Alexander, Jalen Williams and the rest of their team. The FanDuel Sports Network is available through Amazon Prime. Starting with Oklahoma ...

As it heads into the upfronts, the tech giant is leaning on the NFL, NBA, WNBA and other events to drive its ad business forward.

Prime Video is betting that the addition of the WNBA and new ad tech can help its sports offerings stand out from linear-focused competitors. By Alex Weprin Senior Editor When Amazon takes the stage ...

The ratings for Amazon Prime for the NASCAR Cup Series race at Nashville are in. Unfortunately for the sport, they’re down ...

Amazon Prime Sports is teaming up with FanDuel to expand its partnership and bring betting capabilities front and center during NBA games streamed on Prime Video this season. Bettors will be able to ...

Netflix and Amazon Prime Video are relatively young by TV-industry standards, but they are fast becoming bigger players in the sports-content arena. New data from Luminate shows that Amazon Prime ...

Amazon Prime has a lot of useful perks, but the full monthly price is not the only way to get in. Some users can try those ...

Dale Earnhardt Jr. will return to the NASCAR broadcast booth for Amazon Prime Video's coverage of the Coca-Cola 600. This will be Amazon Prime's first of five Cup Series races broadcast, sharing 10 ...