Peter Millar is among a growing group of golf apparel companies that are actively leaning into the college logo space. Avid golfers and college football fans share a common bond: undeniable passion ...

More than 75% of customers in the US say that a brand’s logo is the most important identifier of a company. This is even more true for luxury brands as their logos are some of the most recognised ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

What's in a logo? Not as much as it used to be, according to a new survey from New York-based marketing consultancy Brand Keys. The company's Fashion Index shows that the percent-of-contribution logos ...