Apple TV and ESPN have ditched the "plus” sign, and CNN would like to pretend CNN+ never happened. By Tony Maglio As if teaching your dad the difference between Apple TV and Apple TV+ was not ...

Apple says it’s given the streaming service a ‘vibrant new identity.’ Apple says it’s given the streaming service a ‘vibrant new identity.’ is a news writer focused on creative industries, computing ...

Apple TV+ is dropping the plus sign for good. On Monday, Oct. 13, the streaming giant quietly revealed that "Apple TV+ is now simple Apple TV, with a vibrant new identity" in its announcement about ...

Michelle is Lifehacker's Associate Tech Editor, and has been reviewing games, laptops, phones, and more for over 10 years. She is based in New York City and holds a master's degree from NYU. October ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech ...

Name changes aren’t unheard of in the streaming world — just look at HBO Max. Apple TV Plus appears to be the next to tweak its moniker. Apple’s streaming service “is now simply Apple TV, with a ...

Apple now offers some older Apple TV+ original films for digital purchase and rental in the ‌Apple TV‌ app's store section. Older ‌Apple TV‌+ titles including Sofia Coppola's 2020 movie "On the Rocks, ...