At its core, marketing is the process of getting people interested in your company’s product or service. Sounds simple enough ...

Martech consolidation, consumer privacy laws, data hygiene, and, yes, AI automation will tip CMOs to tidy up their marketing functions.

If consumers wait too long to make holiday-related purchases, they may find stores have moved on to the next big event, ...

Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from ...

There is reason to believe that Anheuser-Busch InBev, the parent company of Budweiser, took the action as part of a marketing campaign meant to bolster their ESG scores. As to whether Target TGT ...

The Federal Trade Commission has taken an important step in the regulation of marketing claims relating ... aspects of the FTC’s concerns about AI-related claims. These actions provide crucial ...