McDonald's trademarked two slogans, but won't say whether it will use them. — -- intro: Perhaps McDonald’s is running low in its "ideas" tank. The fast-food chain may be extending its nearly ...

The little Elephant Car Wash sign may be made an official city landmark next week – but some local businesses that didn’t have neon had memorable jingles and slogans instead, and many endure as “audio ...

A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

It's been going on for centuries, ever since the baker of yesteryear hung a sign on which was painted a loaf of bread in front of his shop and the fishmonger called out "Cockles and eels" on the ...

Somehow the simple memorability in advertising seems to have given way to abstraction and frenetic multi-sensory stimulation. For a company to stand out as superior to its peers and competitors, it ...

In the spring of 1999, a federal agency chief gathered several hundred employees into an auditorium to announce the agency's "Y2K, OK" campaign. From the prepared materials--briefing papers, fact ...

Whether you know it or not, you probably have hundreds -- possibly thousands -- of commercial jingles floating around in your head. Merriam-Webster says a jingle is "a short verse or song marked by ...

The jingles you'll never remember to forget, the cartoon characters that you'll always recognize: Whether you're a fan of McDonald's or not, it's impossible to not know (and realistically, love) the ...