“Only now we have the ability to share these resources with our athletes.” At Arkansas, AD Hunter Yurachek explained the 3% fee on concessions in a letter to fans that noted the importance of ...

Winning at big-time college sports has never been free. But in a rapidly changing era in which players are allowed to earn money, it's never been more clear that fans will be picking up a bigger ...

College athletes are getting paid and fans are starting to see a growing share of the bill At Tennessee, they are adding a ‘talent fee' to the price of sports tickets. At Arkansas, they will ...

Cancel anytime. Filmmaker, Drea Cooper investigates NIL policies in college sports, uncovering vast earnings disparities and the obstacles athletes encounter in a documentary. At Tennessee ...