Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

TAMPA, Fla. – Shay Holle didn't expect to meet A'ja Wilson when Texas women's basketball went to the Las Vegas Aces star's pop-up for her new Nike signature shoe, the A’One, on Wednesday. When the ...

Nike just dropped two new versions of Luka Doncic’s signature Jordan basketball shoes. Athlon Sports aims to feature only the best products and services. We may receive compensation for links to ...

OU women's basketball true freshman guard Aaliyah Chavez has signed an NIL shoe deal with Nike, the company announced on ...

Scheels is selling $130 Jordan basketball shoes for only $65, and buyers say they’re “extremely comfortable.” Athlon Sports aims to feature only the best products and services. We may receive ...

While the NBA season typically ignites interest in basketball footwear in late October, and the holiday shopping season kicks off in earnest in November, a distinct trend has been steadily building ...

USC Trojans women's basketball star Juju Watkins has reportedly agreed to one of the richest shoe endorsement deals in the sport with Nike as she embarks on her sophomore season.

WNBA legend Diana Taurasi advocated for Caitlin Clark to be the next women's basketball player with a signature Nike shoe. Taurasi briefly had her own signature Nike shoes in the mid-2000s. A'ja ...

South Carolina’s upcoming switch from Under Armour to Nike has been eagerly anticipated by fans. Based on the initially ...

Editor’s note: FollowSouth Carolina vs. Texas live updates from the Final Four. TAMPA, Fla. – Shay Holle didn't expect to meet A'ja Wilson when Texas women's basketball went to the Las Vegas Aces star ...