Timed for National Root Beer Float Day, the stunt aims to break a world record while pushing new flavors and discounts at ...

Pokémon fans have yet another surprisingly sweet way to celebrate their favorite franchise's 30th anniversary this Summer ...

With so many Americans now scooping frozen yogurt and gelato—and the rest watching their weight—Baskin-Robbins has faced dark days. The ice cream chain steadily closed stores in recent years as parent ...

Baskin-Robbins is giving guests a sweet way to beat the “Sundae Scaries” this August. Throughout the month, $1 from every ...

Just in time for National Root Beer Float Day on Aug. 6, MUG Root Beer and Baskin-Robbins “are taking the classic treat to ...

Baskin-Robbins has certainly become a classic for those times when you’re looking for a chilly treat to sweeten your day. And after 77 years, the chain is rebranding — and churning out more than just ...

INGLEWOOD – National Root Beer Float Day is this Thursday, August 6 and MUG Root Beer and Baskin-Robbins are teaming up to ...

CANTON, Mass.--(BUSINESS WIRE)--Starting June 1, Baskin-Robbins® and Trolli®* are turning up the flavor with a new, limited-time, candy-inspired lineup that’s bold, nostalgic and seriously delicious.

Even if you've sampled all 31 flavors at Baskin-Robbins, there are probably a few things you don’t know about the franchise. Irv Robbins grew up working in his dad’s ice cream shop, The Olympic Store.

Baskin-Robbins Rewards, which launched in December, takes cues from other brands' loyalty programs even as it seeks to stand out on its own. This includes lessons the Baskin-Robbins team took from ...

TORONTO--(BUSINESS WIRE)--Just in time for Valentine’s day Baskin-Robbins launches its first Canadian online ordering platform for its growing cake business. Eagerly awaited by both brand aficionados ...