Originated in 1999, the BEYBLADE franchise was inspired by traditional Japanese tops called “Bei-Goma” and designed by Toymaker TOMY Company, Ltd. with a modern battling top system. Since then, the ...

Hasbro has renewed its long-standing partnership with Takara Tomy, T-Licensing and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, ...

During Gen Con 2024, Hasbro unveiled a few new additions to the Beyblade line, as players will be getting new theme toppers from Star Wars and Marvel. The team showed off four new multipack sets, two ...

ADK Emotions NY Inc has announced the stateside debut of Season 7 of Beyblade Burst, Beyblade Burst QuadStrike, with the new series premiering on Disney XD on Monday, April 3 (3:00 p.m. EST/PST) and ...

Beyblade is an iconic and popular franchise that kicked off in 1999 with a Japanese manga series and a toy line. The core of Beyblade revolves around customizable spinning tops that players can "Let ...

October 26, 2023– Hasbro, Inc (NASDAQ:HAS), a leading toy and game company, announces that it has renewed its long-standing partnership with TOMY Company, T-Licensing Inc and ADK Emotions NY to launch ...