Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...

Google confirms that Target ROAS & Target CPA aren't going away but are being grouped within other bid strategies. Here's how you can continue to use them. Last month, a post on Google’s Developer ...

In July 2020, Google Ads announced portfolio bid strategies, an automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. Now, Google is saying this feature ...

Portfolio bid strategies are now available globally, Microsoft Advertising announced on Tuesday. The platform’s automated integration with Google Tag Manager (GTM) is also now generally available.

On this episode of the CMO Series Podcast, Will Eke is joined by Deborah Fleming, Marketing & Business Development Director at Walker Morris, to discuss the critical role of a winning bid strategy and ...

The journey toward finding the perfect ad bid strategy for your PPC campaign can seem almost torturous at times. You continually test your CTAs, raise and lower your budgets, obsess over whether you ...