Search Engine Land

Brad Geddes on 20 Years of Paid Search Evolution

Brad Geddes reflects on the evolution of search marketing and why human creativity will remain essential in an AI-driven future. Brad Geddes began his career in the digital marketing industry by ...
Search Engine Land

How to make search and PMax campaigns complement each other

Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success. Performance Max (PMax) and search campaigns often trip over each other and ...
Search Engine Roundtable

Google On AI Max Inferred Intent vs Raw Text

Brad Geddes dug into how he felt "AI Max can trump your existing exact and phrase match keywords and then claim credit for the conversions and revenue." And then Google's Ad Liaison, Ginny Marvin ...
Search Engine Roundtable

Rare Google Ads Reporting Bug Led To Over Reported Click-Through Rates

Google has confirmed a "rare" bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin, the ...
Hosted on MSN

Brad Geddes on 20 years of paid search evolution

Brad Geddes began his career in the digital marketing industry by starting in SEO in 1996 and 1997, and then expanding into paid search in 1998. After experiencing burnout in a different field, he ...