Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

The intersection of Black pop culture and luxury brands marks a significant shift in high-end industries. What began as ...

Businesses previously geared toward a middle-aged audience might have to revamp their branding design to appeal to a younger, but still serious-minded, crowd. For businesses that want to succeed ...

The beloved coffee chain has officially unveiled its new holiday cup mere days after it revealed that it would be adding a ...

So it's somewhat surprising that the brand is ditching the rings for a new EV brand.After months of rumous, Audi has unveiled ...

These two Red Dot awards add to the other 2024 accolades won by Bombardier for its new brand image, including awards by Graphis Design, Brand Impact and Transform North America.

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

Thomas Pigeon is a name synonymous with innovation and storytelling in the branding world. Despite academic struggles in his ...

Kapsis was in a student co-op program for GM Holden in Australia from 2009 to 2012. She then ran a small business called The ...

The design community fêted the arrival of the brand’s warm minimalist outpost with drinks, cheer, and plenty of covetable ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.

With the concept debut apparently scheduled for next month, the production vehicle is reportedly on track to be revealed in ...