As part of its Türkiye launch, SkyBlue Cinematix has appointed two highly experienced media executives to lead its local ...

A dive into the success of the Tiffany & Co. x “Frankenstein” film integration with the woman who made it happen. Plus, the Governors Awards ups its fashion game, the Costume Institute sings the body ...

Add Yahoo as a preferred source to see more of our stories on Google. Neil Sadhu from Disney, Han Wen from L'Oreal, Ian Trombetta from the NFL and Jillian Raskin from UTA. (Christopher Smith/TheWrap) ...

Some of the biggest executives and producers in the marketing sector came out on Tuesday to celebrate TheWrap's inaugural Brand Integration Power Players Breakfast -- an exclusive, invite-only event ...

Indonesian film industry leaders outlined frameworks for effective brand partnerships during a panel at the Jogja-Netpac Asian Film Festival‘s JAFF Market, pointing to the sector’s development as a ...

In today’s digital environment, businesses need to have a strong brand presence to succeed. Traditional marketing strategies no longer work with today’s tech-savvy consumers. Here, brand digital ...

Full-year fiscal '27 comp sales are expected to range from down 1.25% to up 2.5%, with total revenue between $6.6 billion and $6.9 billion. Guidance includes $60 million to $80 million of lost sales ...

TheWrap will debut its inaugural Brand Integration Power Players List & Breakfast, a new franchise spotlighting the executives, marketers, producers, creators and agents redefining the relationship ...

Red Star champions a new standard for brand-audience connection, supporting the strategic partnership between Heineken ...

A dive into the success of the Tiffany & Co. x “Frankenstein” film integration with the woman who made it happen. Plus, the Governors Awards ups its fashion game, the Costume Institute sings the body ...