Disney Branded Television has pulled back the curtain on a robust new lineup of animated content for Disney+, Disney Jr. and Disney Channel ahead of its showcase at the Annecy International Animation ...

“Don’t make it ‘in-your-face’ with the brand logo everywhere, it will turn people off and create a negative response to the brand,” said Mehta. “It should be done in a way that is integral to the ...

We’ve had branded entertainment since Procter & Gamble invented soap operas back in the 1930s. But today, brands are forced to diversify the ways in which they gain and hold our attention. It’s no ...

Broadmind (recently rebranded as MindShare Entertainment) and Zeal TV -- which conceptualised Sunsilk 21st Century Woman show -- are looking at exporting the programme to other South Asian markets and ...