Is virtual reality the next big thing? If so, what can we do about it now? “Predictions are hard, especially about the future" (a quote attributed to both Yogi Berra and a physicist, Niels Bohr). More ...

Wearable headsets capable of producing virtual reality (VR) environments are not as wide spread as some brands would like. However one company is investigating a more accessible solution. Creative ...

New Holland displays latest machines alongside full digital agriculture solutions, including brand new training technology using the metaverse platform and VR. The show acted as a launch venue for new ...

A company best known for running shoes and sportswear wants to get people moving again—and it thinks virtual reality could be a way to do that. Video gaming’s presence in Tokyo caught the eye of one ...

Extended-reality (XR) like digital overlays, 3D web design, and gamified experiences are already improving customer engagement. But we’re only at the beginning. It wasn’t long ago that XR seemed like ...

Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago By Lindsay Rittenhouse - 4 hours 13 min ago By Gillian Follett - 4 hours ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset that many ...