Customer-centric focus is essential. B2B success depends on prioritizing customer relationships and long-term value creation.

Millennial B2B buyers want to interact directly with vendors' representatives far more than Gen X or Baby Boomers buyers when researching products and services, according to a recent report from IBM.

It’s estimated that nearly half of all websites today utilize WordPress. From Walmart and Etsy to BBC World News America and ...

An article by Mathew Sweezey published on Convince & Convert points out that 80% of B2B buyers expect the same buying experience as B2C customers, expecting companies to respond and interact with ...

But how specifically do they differ? Since B2B and B2C segments have different target audiences and, respectively, different buying cycles, your website optimization strategy should have the ...

Aleran extends the capabilities of the SAP S/4HANA platform with the power of SAP BTP to orchestrate omni-channel sales ...

In fact, almost half of B2B sales reps list lead quantity and quality as their top challenge: Sales teams are spending too much time working leads that aren’t ready to buy, or don’t have any ...

This decline in funding has led to a renewed focus on business-to-business (B2B) fintech, with female entrepreneurs spearheading a shift in market strategies to capture investment opportunities.

The head of the Department of Trade and Industry (DTI) on Monday said they will launch by the end of next month their ...