CMOs and CIOs will need to work more closely together than ever before as marketing technology solutions have become critical to success in many organizations. In this video interview from ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

Both Executives Rely On Data And Can Use That Information To Improve Customer Experience, Says Zensar Chief Business Officer Anup Rege. In many companies, walls between departments are coming down so ...

This podcast features a panel discussion from the 2025 Chief Medical Officer Summit 360° with CMOs and advisory solutions firms about how CMOs can work with consultants and fractional talent to stay ...

According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small percentage are ...

One of the most relevant findings for employer branding strategies is that 41% of Gen Z respondents have rejected a potential ...

Over a quarter of marketers hired this year have AI-ready skill sets versus 9% of CMOs who have been in the role for over four years.

On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

A full 74 percent of marketers aren’t taking advantage of a powerful asset hidden right under their nose, according to CMO Council’s latest research. Very few marketers feel that they have any kind of ...