Customers are vital to any business, and customer relation management (CRM) software enables you to maximize every ...

Implementing a CRM can result in happier customers & higher revenue. Find our list of CRM software examples today.

Learn what a CRM database is, key features to look for, benefits, and best practices to help you choose and optimize the right CRM for your business.

Artificial intelligence is changing the way companies are managing their CRM data - and the better the data the more valuable the company.

“Even though data is essentially the foundation for having accurate and effective engagement through CRM and AI, 90% of enterprise data is unstructured data,” said Auradkar.

Salesforce, Inc. (CRM) is using its ADAM framework, which includes Agents, Data, Apps and Metadata, as the base for its AI strategy. In the last earnings call for the first quarter of fiscal 2026, ...

The data you gather within a CRM system lets you not only target a market segment with promotions that appeal to its members, but also to target individual customers. For example, when you know ...