Looks like ad tech M&A is finally starting to heat up after an extended ice age. On Wednesday, private equity firm Novacap announced plans to acquire advanced TV advertising company Cadent. The deal ...

NEW YORK, Dec. 9, 2025 /PRNewswire/ -- Cadent, a predictive advertising company and a portfolio company of Novacap, today announced that it has acquired VuePlanner, a leader in YouTube video ad ...

With the midterm elections coming this November, cable distributors are starting to think more deeply about enhancing their audience targeting capabilities. On Thursday, advanced TV platform Cadent ...

Experienced executives Kim Tingler and Daniella Krieger enhance media technology leadership "As Cadent enters its next phase of growth, strengthening both our people strategy and our go-to-market ...

NEW YORK—The advanced TV ad platform Cadent has announced a new clean room integration with Google Cloud that will improve workflows for clients while ensuring privacy, with controls in place for data ...

NEW YORK, Jan. 29, 2026 /PRNewswire/ -- Cadent, the predictive advertising company, announced today that 100% of its SSP's CTV supply paths are direct. Jounce Media, the industry leader in ...

Advanced TV platform company Cadent has expanded its current agreement with the TEGNA-owned premium CTV/OTT advertising platform for regional and local advertisers. Under the terms of the new ...

NEW YORK—Cadent, one of the largest independent providers for converged TV advertising solutions has announced a definitive agreement to acquire AdTheorent Holding Company, Inc. for $3.21 per share or ...