Samuel L. Jackson has been cast as the new face of Warburton’s - following in the footsteps of former stars such as George Clooney, Robert de Niro and Sylvester Stallone, who have all starred in ...

The Super Bowl celebrity trend is accelerating, as a growing number of brands bet their hefty Super Bowl ad buys on groups of stars. That’s a good thing – provided they play it right – according to a ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super Bowl ...

This post was conceived by and co-written with Catherine Arrandale, Rose-Hulman class of 2026. Perhaps one of the most memorable commercials from the 2024 Super Bowl featured Chris Pratt and his ...

There are not only a record number of advertisers showing their Super Bowl ads early, but there are a heck of a lot of them using celebrities. Combine the two, and you can get an unscientific gauge of ...

This weekend, the biggest event in American sport, the Super Bowl, took place at the Caesar's Superdome in New Orleans, Louisiana. And whether you were rooting for the Kansas City Chiefs as they went ...

Tam AdEx recently unveiled its celebrity endorsement report for the year 2023. The results suggest that only 28% of television-advertised content received celebrity endorsements. This despite having ...

Fake adverts featuring celebrities and public figures remain the most common type of scam adverts appearing online, according to new figures from the Advertising Standards Authority (ASA). Data from ...

PARIS (Reuters) - Luxury groups are increasingly jumping on the celebrity advertising bandwagon to make their voice heard and boost sales, a trend that puts pressure on margins and which is here to ...

The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising writing big checks, the ads with celebrities only engaged viewers somewhat ...