Marketing Dive10d
Why Sprite is making Chill a permanent part of its brand portfolio
Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...
Southern Living on MSN3d
Costco's Food Court Is Undergoing A Major Change—And Not All Fans Are Happy
Coca-Cola products are officially back in Costco food courts as of this summer, but customers are already seeing Coke ...
BeverageDaily2d
How Coca-Cola creates billion dollar brands
The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like ...
Thums Up, Sprite likely to uncork Coca-Cola's $2 billion brand bottle
Cola's Thums Up was the first brand from the company's stable to become a billion-dollar brand in 2021, followed closely by Sprite in 2022. Maaza crossed the billion-dollar mark in 2024 ...