The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like ...

The Coca-Cola Company is “not backing off” investing in marketing to drive long-term growth for its brands, with the business committed to making its spend more “efficient” to drive profitability.

The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda category, per details shared with Marketing Dive. The new beverage line comes as the marketer ...

We came across a bullish thesis on The Coca-Cola Company (KO) on Substack by Rijnberk ... KO also continues to dominate brand loyalty and marketing, with its campaigns, including its Christmas ...

Facing industry headwinds, Coca-Cola has maintained its stance on diversity, equity and inclusion initiatives while ...

Coca-Cola and PepsiCo are direct competitors in the beverage industry. PepsiCo's business extends into the snack and packaged ...

Coca-Cola's powerful brand portfolio and marketing prowess provide a solid foundation for future growth. The company's high advertising spend relative to sales demonstrates its commitment to brand ...

WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...

The Coca-Cola Company KO continues to trend up the charts, backed by its strong brand portfolio, investments across the ...

In this article, we are going to take a look at where The Coca-Cola Company (NYSE ... major modifications to their asset allocation or objectives. In 1991, Scott Burns came up with the idea ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda ...