The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to ...

Coca-Cola is experimenting with a new approach to AI-powered marketing. Discover how its Project Fizzion initiative could ...

The Coca-Cola Company today announced the completion of a global marketing operating system review, reaffirming its commitment to building a world-class marketing ecosystem designed to drive growth, ...

Coca-Cola (KO) will retain WPP Open X as its media partner worldwide with the exception of North America, Japan, and South Korea following a global marketing review, the company s ...

At a moment when many CPG companies are achieving tepid dollar growth -- with volume sales actually declining -- marketers ...

The beverage major ran two separate reviews; North America was put up for pitch after Publicis stepped away following its PepsiCo win.

Add Yahoo as a preferred source to see more of our stories on Google. Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with ...

Coca-Cola saw organic revenue grow 5% in Q2 despite global unit case volume declining by 1%, per an earnings report. The company still expects to deliver 5% to 6% organic revenue growth this year.

Coca-Cola KO increased organic sales by 5% in the first quarter as a 6% price mix more than offset a 1% volume fall. Adjusted operating profit rose 15.0% as operating margin expanded 190 basis points ...

Coca-Cola’s KO organic revenue rose 10% in the first quarter, driven by 2% growth in price/mix and an 8% increase in volume. Comparable operating profit grew 12.0%, as margin expanded 70 basis points ...