If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

In a press release, Audi’s CEO Gernot Döllner said it’s hoping to tap into China’s “more tech-savvy” customers who “expect ...

The huge New England grocery store chain Market Basket hasn’t taken too kindly to the author of a “comically perverted” art ...

A brand's logo represents the brand’s identity, values, and history. These symbols often carry with them a much bigger story, ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

What's behind the often cryptic symbols used by historic watchmakers? Here are some that are particularly interesting or ...

Badges and logos are supposed to be simple symbols or graphics that are meant to represent something else, and in the ...

After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best ...

The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...

National youth broadcaster triple j has unveiled a new visual identity, updating its drum logo and design system to reflect ...

Audi presented a new sub-brand for electric cars in China - and unveiled the first representative with the advertised AUDI ...

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.