If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

In a press release, Audi’s CEO Gernot Döllner said it’s hoping to tap into China’s “more tech-savvy” customers who “expect ...

Badges and logos are supposed to be simple symbols or graphics that are meant to represent something else, and in the ...

The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...

In a statement to Windows Central, Microsoft has confirmed that it's unifying its news content services under the MSN brand once again.

"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...

Karavich, who previously worked for major Richmond employer Capital One, said his small company is in a David ... in July ...

After months of rumous, Audi has unveiled a new EV range in China, sporting, instead of the rings (arguably one of the best ...

The huge New England grocery store chain Market Basket hasn’t taken too kindly to the author of a “comically perverted” art ...

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.